Targeted Communications Essential to Lobbying through COVID-19

The prevalence of COVID-19 has changed the mechanics of lobbying. When your vote count is close or unclear, in-person and on-the-fly communication with elected officials and their staff may no longer be an option to ensure your client comes out on top.

In order to maintain a competitive edge in the Capitol, today’s lobbying strategies depend more than ever on deploying a proactive and comprehensive communications game plan. Razor-sharp messaging packaged in well-placed articles, compelling editorials and op-eds, and micro-targeted digital strategies empower your clients to be effective agents for change through social media campaigns, remote witness testimony, and online events.

Paschal | Roth specializes in augmenting the strategy behind successful advocacy, leading internal and external communications efforts behind the defeat or passage and signing of key legislation. See how our team of skilled communicators and deep relationships with media across California can move the needle on your critical policy and regulatory priorities.

  • Adopting Digital Advocacy Techniques to Move the Needle

    Surrounding policymakers and their staff, the Administration, and constituents with influential materials has become a digital process during the COVID-19 pandemic, and our team is ready to build effective text message, email, and social media campaigns for you and your entire coalition.

  • Confronting Your Opposition

    You’ve heard the phrase “sunlight is the best disinfectant,” but we know the truth – most of the time, a little sunlight can be a surefire way to get a leg up on your opponent. Using our deep connections with editorial boards and reporters throughout the state, we can help ensure a well-timed article or editorial board opinion exposes your opposition’s vulnerabilities – unlocking crucial votes and strengthening coalitions.

  • Defining the Debate

    In any campaign, message discipline is vital – deliver it everywhere, and as often as possible. Our shop is equipped to dial in the most effective message to a broad audience and targeted groups by placing pointed op-eds, hitting pressure points with social media storms and expertly-targeted digital advertising, and infusing the news coverage with your most powerful voices.

  • Shaping Public Opinion

    The need for social distancing hasn’t signaled the end of effective earned media campaigns; in fact, earned media has become an even more critical component of an effective campaign. Whether through in-person or online events, targeted news pitches, or well-timed data releases or interviews – we have the relationships and know-how to make sure your carefully crafted message is heard statewide.

  • Mobilizing the Grassroots

    Activating grassroots organizations to amplify your client’s support – or opposition – to a motion, resolution, or piece of legislation can make or break your client’s success in a committee hearing or a floor fight. Our team is prepared to create impactful toolkits to drive message discipline, and lead spokesperson trainings to make sure your client’s message is heard loud and clear by top decision makers.

  • Building Political Capital

    Our suite of communications and media services can elevate your client’s issue among legislators and their staff by prioritizing supportive members for media opportunities, inviting them to lead press events, engage on social media, and author op-eds to publish in major daily papers or local publications in their district.