MIKE ROTH is a veteran media expert who has provided strategic counsel and media relations management to candidates, progressive causes, non-profit and government agencies for more than 15 years. Roth has earned a reputation among California labor and progressive advocacy leaders for providing passionate and personal top to-bottom, “in the trenches” service from earned media strategy and policy development to event execution.
As a partner in Paschal Roth, he co-managed media and coalition building efforts for the 2012 high-profile Proposition 30, Gov. Jerry Brown’s initiative to boost school funding and prevent large college tuition hikes that won at the polls by a 10 decisive point margin. He also has managed a slew of campaigns including developing and executing earned media strategy for the Cambiando California independent expenditure campaign in support of Jerry Brown for Governor in 2010, the nation’s largest-ever Latino-focused IE. He served as statewide communications campaign manager for Together for California’s Future, a coalition of health and human services advocates and labor organizations for a fair budget. Roth also served as chief spokesperson for the union coalition that defeated the draconian spending cap proposal Prop. 1A, in 2009.
Additionally, Roth has managed a number of successful statewide and national media rollouts with events that highlight program successes and bring visibility to policy proposals. In 2009, Roth worked with the Apollo Alliance, a national business/labor coalition to manage a campaign for economic development through new energy policy. The successful campaign brought together Governors, U.S. Senators, business leaders, labor organizations and community groups in states across the nation to make the business case for investments in clean energy infrastructure. This effort was successful in securing a historic investment in renewable energy jobs and businesses as part of the American Recovery and Reinvestment Act of 2009.
Before launching his consulting business in 2008, Roth served as Communications Director for several prominent California elected officials including Lt. Governor John Garamendi and Treasurer Phil Angelides.
Roth is a graduate of California State University, Sacramento. He lives in Sacramento.
NIKKI PASCHAL is an accomplished, trusted policy and communications expert with extensive experience in federal, state, and local government, as well as major statewide candidate and initiative campaigns. As a principal in Paschal Roth, she provides strategic communications and public affairs consulting to candidates, labor organizations, non-proﬁt associations, elected leaders and initiative campaigns.
Paschal’s firm managed an extensive media and coalition building campaign in 2012 for Proposition 30, Gov. Jerry Brown’s successful and nationally covered initiative to pump billions of dollars back into California schools and prevent large college tuition hikes. California voters approved the initiative preventing billions in cuts to California state schools by a resounding 55 to 45 percent margin. Recent clients and campaigns include the Service Employee International Union’s budget and health care advocacy efforts and “Cambiando California,” the largest ever Latino voter-focused independent electoral campaign; Dr. Richard Pan for Assembly campaign resulting in election of ﬁrst Democrat in 5th AD in nearly three decades; and budget and legislative initiatives that protected investment in mental health services funding and expanded foster care services to youth through age 21.
Before starting Paschal Roth, she served as Deputy Communications Director and Policy Advisor to California’s Lieutenant Governor, a role encompassing policy analysis on higher education and budget issues, development of communications strategies and writing and editing policy proposals, speeches and media materials. Before that, Paschal served as Deputy Communications Director for State Treasurer Phil Angelides and Special Assistant to the Chief of Staff of U.S. Sen. Barbara Boxer.
She earned a Master of Public Policy and Administration degree from California State University, Sacramento, and Bachelor of Arts degree in Political Science from the University of California, Berkeley. She lives in Sacramento.
Public Affairs Specialist JENNA THOMPSON, ESQ. joined Paschal Roth in March, 2013.
Born and raised in Mission Viejo, California, Jenna attended Saddleback College before transferring to the University of California, Los Angeles, where she graduated with a major in Political Science and a minor in Art History. Following her passion for politics and government, Jenna chose to attend the University of the Pacific McGeorge School of Law due to its close proximity to the State Capitol and the very engaged alumni base in Sacramento. She obtained her J.D. from McGeorge in May 2012 with a certificate in Public Law and Policy, with an emphasis in Legislative Process. During her time at McGeorge, she interned for Governor Jerry Brown, State Senator Lois Wolk (D-03), and for a governmental relations firm. Jenna passed the California State Bar Exam in July 2012 and was sworn in as a member of the bar in December 2012. In her free time, she enjoys watching football, especially the San Diego Chargers, and making her own jewelry.
SARAH JIMENEZ joined Paschal Roth as Senior Strategist in May 2017.
Sarah brings more than a decade of experience in communications, media relations and coalition building to Paschal Roth. She has worked on a variety of communications and policy campaigns, including the push to end the Maximum Family Grant rule in the CalWORKs program that discriminated against mothers and children receiving assistance, as well as California’s move to expand foster care support to youth beyond age 18.
Prior to joining Paschal Roth, Sarah was the Communications and Outreach Coordinator for CWDA, the County Welfare Directors Association of California, overseeing the association’s external and internal communications. She also previously worked for the California State Association of Counties and the Make-A-Wish Foundation of Northeastern California and Northern Nevada.
Sarah started her career in journalism as a television news producer for the Fresno CBS affiliate. She then became a reporter for The Fresno Bee, covering a wide array of stories in the Central San Joaquin Valley, where she was born and raised.
She has Bachelor of Arts degrees in Print Journalism and Gender Studies from the University of Southern California.